Why exhibit ?

In addition, Paris remains the ideal destination for European visitors. The location of your event in this economically strong region allows you to:

• By meeting new prospects,
• Keeping customer loyalty,
• Expanding your business portfolio,
• Developing your market shares.

• By benefitting from an international dimension,
• Conquering new export markets,
• Strengthening your reputation abroad.

The International Pizza and Italian Food Exhibition is expanding since its creation :

+10% of exhibitors in 2011 

+15% of visitors since  2010...

Italian catering is a money-earning "theme". With revenue up, this specific sector is performing better than the average for the catering sector as a whole.

This success goes hand-in-hand with the craze for Italian products, and stretches over all new catering venues: cafés, brasseries, fast-food outlets, pizza vans, etc

This mixture of sorts is giving rise to new concepts such as "Italian cafés", "restaurants/delicatessens", "new-look trattorias", where the pizza is combined with an offer of pasta, antipasti, panini, bruschettas, ice cream, wines and coffees.

The Pizza & Pasta Expo disposes of the support of an international advertising campaign aimed at buyers in the out-of-house catering sector, specialised shops and supermarket/hypermarket chains in France and Europe.